K-pop and K-beauty went global first. Support systems from government and industry are now in place, and cosmetics have become Korea's second-largest export category. It is now time to connect the world's interest — opened up by our content and products — to people and to a stage. Training those people is what the Korea Culture & Trade Association sets out to do.

The Association is not a business operator. It is an organization that helps members achieve results abroad and trains and teaches the people who will take the world stage. The standard is not career history but a path to the global stage. Our open calls and public auditions are open to anyone, from university students to working creators.